Choosing images to put on your website can be kind of tricky. This article is here to provide you with tips to follow when you’re deciding which photos you want to use.

There are four characteristics that you want your website photos to have. Let’s jump right in!

Good Quality

Make sure to choose images with high-quality. This is probably the most important trait that your photos need to have. Images with low-quality are not going to be appealing to your web visitors. You don’t want an image to become pixelated, so you have to be careful when resizing. Be sure to always keep the dimensions the same and crop the photo if needed, but don’t make the image bigger than its original size so that the quality does not decrease. A good-quality image is going to capture the viewer’s attention, so choose photos that get your point across. Minimal text with an engaging photo will allow the photo to do the talking, which is appealing to web visitors because they will want to see an image instead of reading a long paragraph.

Here is an example of a good quality image that will draw users’ attention.


The images on your website should be relevant to your company. For example, if you are selling food, you will want to include images that reflect that your company sells food. Think about what you want your company to be known for and let the photos display that. This will help with branding and should also be appealing and informative to the web visitor. Using images that your audience can relate to is also a good thing to keep in mind.

Here is an example of a photo of food that could be used for a restaurant’s website.


Using original photos is great for a number of reasons. If you chose to opt for stock photos, you could potentially have the same photos on your website as hundreds of others. Using real people can also be very valuable for your company. If your website is selling clothes or accessories, then showing real people wearing your items is a better option than simply showing the products by themselves. Another benefit to using real people is that smiles sell. Showing people enjoying your company’s products/services is a great way to sell your business to your web visitors.

If you do choose to use stock photos, always ensure you have permission to use the photos you choose. It is very easy to get into trouble with licensing if you are not careful, so just make sure you’re allowed to use any photos on your website! It is also a good idea to steer away from outdated, cliché stock photos, and select clean, more natural looking images instead.

Here is an example of an image from a clothing company of a person actually wearing their clothes.

Call to Action

The photos on your website should move your web visitors in some way. Specifically, with a call-to-action, you want the photo to reflect what you want the web visitors to do. For example, if you want your visitors to subscribe, donate, purchase, etc., you want the image to motive them to do that. On top of the image, you can even include a call-to-action button that users can click, and it will take them to wherever you were prompting them.

Here is an example of when to add a call-to-action to your photo.