How to get a Better Ranking on Google: Our Two Methods
Have you ever asked the question: How to get a better ranking on Google? If so, then you’re in the right place. Having high rankings is critical for online business success. Search engine optimization (SEO) is the process of ranking a website on Google for specific key words. With Google’s ever-changing algorithm, you want to ensure you always rank number one on a search engine results page (SERP) regardless of how the algorithm has changed. There are a number of different search engines, however, about 70% of searches are done through Google. Beyond that, the first five results on the first page of Google account for 67% of all clicks.
You really only have two options for making sure you rise to the top of the list. You can do it yourself, which you can find the steps on how to do that here. The second option is paying a firm to let someone else do it for you. Either option is going to take time; most SEO firms say that it takes about six months before you start seeing results. Before making a decision, you should learn what each option entails and weigh out the pros and cons.
Black Hat vs. White Hat
Before choosing whether you want to do it yourself or hire someone else, you need to choose which type of SEO you want to use. There are basically two types: black hat and white hat. Black hat SEO is good for trying to make a quick buck, and white hat SEO is doing it for the long haul. Almost all experts would tell you to use white hat, since SEO is really like an investment. Here’s a good example of the main differences between the two.
Black Hat SEO
- Links from sites with non-relevant content
- Invisible text and stuffed words
- Duplicate content
- Cloaking or re-directing the user to another site or page
White Hat SEO
- Relevant content
- Complete sentences with good spelling and grammar
- Well-labeled images
- Unique and relevant page titles
- Standards-compliant HTML
- Relevant links and images
As you can see, black hat is more manipulative, and white hat is more honest. Choosing between black hat and white hat isn’t always easy. That’s why there is also a gray hat SEO, which, as its name suggests, is a little bit of both. Nobody is going to give gray hat SEO as an option, but it can be done whether you choose black or white hat.
The biggest pro for doing SEO yourself is having control. You get to decide what methods you use to make your company rank at the top. Nonetheless, this is definitely the more time-consuming option of the two. Although you may think you’ll save money by not hiring someone to do it, that’s not always the case. Yes, hiring an expert will cost more than doing it yourself. However, learning a new skill, as well as constantly learning the latest SEO software, may not be worth it; especially since time is your money. This is a task that will take a lot of time, so this is best for someone who has a lot of spare time and a lot of patience.
Another thing to think about when looking at the money aspect, is that even though you do it yourself, you will need the tools to make it happen. These tools do cost money, which is a con of doing it yourself. They may not cost as much as you would spend paying someone else to do it, but that is something to think about. However, anyone that has the time and is willing to learn can figure out what it takes to do SEO themselves.
“If you plan on doing SEO yourself, understand that you’re going to have to give up doing something else to accommodate it”
Paying a Firm
The number one pro for paying an expert for this service, is that there is a guarantee that it will actually work. Learning about SEO isn’t too difficult but applying it may be a different story. By doing it yourself, you really don’t know how affective it will be. Another thing to think about, is that SEO rules are constantly changing, and to continue to rank high on Google, you have to keep up with them. That’s something an SEO specialist is going to be able to do.
When hiring someone to do your SEO, you want to make sure you hire a good firm. How can you tell the good ones? If you inquire, and the company tells you that they can guarantee you’ll be ranked number one without looking at your website or your competition, you definitely don’t want to choose that company. A guarantee of more traffic is a more realistic promise that you would hear from a company, meaning they are probably a good one. SEO isn’t cheap, so if a firm tells you it will be without doing a real look into your website analytics, they’re not a good option.
An SEO expert can be hired hourly, monthly, or even just one time. These services will generally cost between $100 and $200 an hour or $500 and $2,000 a month. A one-time project can cost anywhere between $5,000 and $30,000. If a company is much cheaper than this, you should really take a look into the quality of their service.
Now that you have all this information, you know, and can share, how to get a better ranking on google!
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