As a web design company, we are all too familiar with the benefits of having a new website. We know just how powerful a refreshing, engaging, and secure website can be. It’s exactly what we work to give our customers every day. Let’s dive into some of the benefits of updating your site.
First and foremost, you want your customers to be protected when they visit your website. How can you do that? By making sure your site uses a Secure Sockets Layer (SSL) connection. This is basically the standard technology for keeping an internet connection secure. Visit wpbeginner to learn how to get a free SSL certificate. Other ways to make sure your website stays secure is by enforcing a strong password for admins, keeping your software up-to-date, and by finding a web hosting service that has security as its top priority. Keeping security updated is very important, and if your website isn’t actively doing that, you may want to start.
Keeping your website refreshed is very important as it will be pleasing to Google, which is good for SEO purposes. It is also good for your customers; if someone visited a website with only old information, they probably wouldn’t stay very long. It’s important to always be adding new content, as well as getting rid of old content that isn’t relevant anymore. You want your site to streamline information, and what better way than to start fresh with a brand-new website!
A new website with a sleek design and fresh content will be sure to captivate your users. You want your content to not only be up-to-date, but also relevant for your visitors. Having a blog is one of the best ways to help engage your users! Another great way to captivate customers is by adding chatbots, surveys, or forms for users to fill out. If your website doesn’t have any of these engagement enhancers, you may want to add some!
Although you can make these changes without creating a new site, it may be worthwhile to create a whole new website altogether! Starting over, while also implementing these changes, can help better attract search engines to your site.