As we are in the midst of a national pandemic, it’s time to figure out what is the new “normal”. Getting back to the way things used to be isn’t necessarily what’s best for everyone now. Most business owners are innovating new ways of doing business, especially since businesses that had to close are left playing catch up for all the lost revenue. With new ways of doing business comes all sorts of new hurdles.

Lily Tomlin wrote her road to success quote many years ago, and she probably had no idea how impactful it would be today. Running into real life road construction can be super frustrating, especially if that’s the only way to get where you’re going. Think of the pandemic we’ve been dealing with as just another construction roadblock. It isn’t a dead end, just simply a roadblock. Although the pandemic has caused a lot of unwanted turmoil, it will eventually come to an end and things will begin to run a bit smoother, just like when construction finally clears up. The road to your success has just been under construction, and it’s time to get traffic flowing smooth again.

For most, just the mere thought of change can be scary. However, as Stephen King puts it, “a change is as good as a rest”. He’s right; making changes to your business can be refreshing and energizing, and now is the perfect time for that! Before you start changing everything, you really need to reflect on what your business was doing good and what could be improved. Here is a quick list of metrics to evaluate the current status of your business.

  • How quickly you can complete a job
  • Sales revenue
  • How many positive responses you have from customers
  • Net profit margin
  • Lead-to-client conversation rate
  • Monthly website traffic

For a longer list of business metrics, visit Scoro.

After you have assessed your business, it’s time to start implementing new changes. So, what does it really look like to modify and revamp your business?

As almost everything has moved online, one of the most important things about a company is undoubtably their website. When was the last time you got a second opinion on yours? Even if you have someone actively working on your website and SEO, it’s always good to look for roadblocks ahead. Because as we all know, the road to success is always under construction!

If you don’t have someone actively working on your website and SEO, it can quickly become outdated and begin to lack as a tool for more business traffic. Luckily for you, we have teamed up with SEMrush to provide you with a free SEO audit. Go ahead and fill out the form to get a free SEO report sent straight to your email.

Whether you are looking to build a whole new website or simply make a few changes, we’ve got you covered. We offer a wide variety of services from simple web design to SEO and online marketing. Our main goal is to help you grow your business, and what better way to start than fixing up your website.

What does the road to success look like for your website? Is it currently under construction or have you seen more potholes appear? Let’s wrap up the construction and revitalize your website so you can start moving along smoothly on the road to success.

 

To help you focus on the positive, we have three graphics available for download at the bottom of the page. There is one for desktop, mobile, and a printable version so you can put this quote somewhere you look often to keep you motivated!