If you are new to the world of online marketing, you may be wondering why everyone is talking about SEO, and what does SEO stand for in web design and development? This has become quite a popular strategy for driving more traffic to your website, and who doesn’t want that? However, there can be some misconceptions when it comes to how exactly SEO should be carried out. If you’re still confused, don’t worry! We’re going to explain everything you need to know, so, let’s get started.
What Does SEO Mean in Web Design?
The biggest question right now is, “What does SEO stand for in web design and development?”, so we’re going to start off by answering just that. SEO is short for Search Engine Optimization. Basically, everyone wants their website to show up at the very top of Google when searches are made that relate to their business. This is where SEO comes in; you go into your website and make necessary changes to optimize your content to rank for your target keywords. However, it isn’t that easy. Google has a set of “rules” that you’ll want to follow to start ranking higher.
Before we go any further, you should get to know all the acronyms associated with SEO marketing:
- CTR: click-through rate
- UI/UX: user interphase/experience
- CRO: conversion rate optimization
- CTA: call to action
- SERP: search engine results page
Google is the most common search engine, so that’s what we will be referencing in this article. However, SEO applies to all search engines!
Two Types of SEO
There are two types of SEO that businesses choose to implement: white hat SEO and black hat SEO. Black hat is a sneakier version, if you will, of optimizing your website. This includes using links from sites with non-relevant content, duplicating your content, re-directing users to another site, and adding invisible text. The list continues, but basically you want to avoid this strategy if you can because it can be very risky. If Google finds you doing black hat SEO, you can get penalized and then ranking will become an even bigger obstacle. White hat SEO is a more honest way of optimizing your website. This includes adding relevant content, page titles, links and images, having good spelling and grammar, backlinks, internal links, and standards-compliant HTML. Again, the list goes on, but you can tell that white hat SEO doesn’t use any manipulative strategies and not to mention, it seems extremely easy. If you want a good website, then you’ll already want the things I listed to be on your site, right?
Why Should You Care About SEO?
Websites that do not appear on the first page of Google when users carry out searched are considered non-existent amidst online users. This is the biggest reason you should care about SEO. You want to ensure you are ranking highly for specific keywords so that search engines will begin placing you above your competition. While you can optimize your website on your own, it can be a time-consuming process. Check out these DIY SEO Tips if you think you want to get started doing it yourself!
Some people wonder whether they should try SEO or PPC (pay-per-click), and while PPC can be faster than SEO, as soon as you stop paying, you stop showing up. It seems like an easy choice to go with SEO, right? Well, not exactly. SEO, as well as Google’s algorithm, are always changing. This means that you have to continue optimizing all the time. So, no matter which option you choose to carry out, they both require constant attention. To learn more about which option is right for you, read our article about SEO vs. PPC.
Here at Eldie Design, we think using white hat SEO is the best option. Think of it as an investment; it typically takes about six months to start consistently ranking high on Google. However, as you continue optimizing, your organic traffic will increase over time. This is the best source of long-term traffic. Optimizing your website using SEO helps build credibility and trust with your customers as well as with Google. Hopefully, you’ll see that SEO isn’t all that complicated, it just takes time.
How to Get Started
Now that we’ve answered the question, “What does SEO stand for in web design and development?”, you can utilize it for your website. Whether that means hiring someone to do your SEO for you or doing it yourself. We offer a free SEO page audit for your website! Just provide the information below to get started.
In addition to a website audit, you can create an XML sitemap. This creates a list of all of your pages, and then you submit the sitemap to Google. This helps tell search engines what content is available and how to crawl it. You can make a free XML sitemap by downloading a Yoast SEO Plugin.
Furthermore, if you’ve chosen to pursue DIY SEO, take a look at the Top 10 SEO Trends from 2020 as well as our Beginner’s Guide for Creating a SEO Friendly URL. There are so many great tips that you won’t want to miss! If you would like to let someone else do the optimizing for you, you can take a look at our packages or talk to an expert. We have four different options for SEO implementation: SEO Jumpstart, Bronze, Silver, and Gold. To learn more about these packages, visit our SEO Page.
If you are looking to hire us to design your website, we actually make all of our sites SEO Ready Websites. Although we don’t optimize for specific keywords, we do start you off on the right foot. This means we implement things such as: only using one header per page, focusing on content length, and adding alt text to images, as well as a few more.
We have three steps to get you ranking higher.
- Schedule a call: You can Schedule a Discovery Call with an expert
- Customize a strategy: During your phone call, we’ll talk about your goals and before you hang up, you’ll have a strategy planned out to get you ranking at the top.
- Start ranking higher: You’ll start seeing more traffic and more interest in your business,
Ready to get started? We would love to talk with you and see how we can help you achieve your SEO goals.