Have you ever heard of the Rule of Seven? It’s an old rule, but still true to this day. The Rule of Seven states that a prospective buyer has to hear or see an ad seven times before remembering it. This means that it could take even more times of seeing the ad before ever buying from you. You would have to pay for your ad to show up for the same person maybe ten times for it to be effective.
In 2020, we are seeing that SEO is being chosen as the marketing strategy over PPC. If you don’t know what these are, that’s okay because I’m going to explain.
Pay-per-click (PPC) is advertisement where you pay for clicks on your website. This is most often associated with search engine advertising like Google Ads. This can become expensive fast, especially if you are in a competitive industry. Another reason PPC isn’t the most effective marketing strategy is that over time, it isn’t as impactful. People begin seeing your ads too often and the message becomes old.
Search Engine Optimization (SEO) on the other hand, is still effective even after you aren’t optimizing. SEO is the process of ranking a website on Google for specific key words. This process happens organically as you continue to optimize your website. There are DIY SEO Strategies that you can try on your own, however, it can be time consuming. It is recommended that you hire someone to take care of SEO for you. Although hiring someone does cost money, it does not compare to the amount you would spend on advertisements.
Think of SEO as an investment; it can take longer for it to start showing results, but it is more worth it in the long run. Let’s say you bought a billboard for advertising in Asheville, NC. People see it as they drive by, but after you quit paying for the billboard, it goes away and nobody sees it anymore. SEO is quite the opposite of this as it will continue to show your website on Google.
Before you can start optimizing your website, you have to have a website. This is the foundation for SEO marketing, so you don’t just want to throw something together. You want a solid website to build your SEO on; if you need help with that, you can take a look at our Asheville Web Design Services.
After you have a website, you’re going to want an awesome logo to go with it. You want to make it relevant to your brand, but also get creative and be unique! We offer Asheville Logo Design Services to help you design the one that’s right for your business. After you have a really cool logo, you want to put it out there for everyone to see! A good way to do this is by print media; visit our Asheville Graphic Design Services to get started.
Once you have a website and a logo, it’s time to start optimizing your site so that Google will begin to rank it. Want to learn more about SEO? Check out our Asheville SEO Services and talk to an expert or head over to Our Blog where you can find everything you need to know about SEO.