Bios on your website’s About page can communicate more about your expertise and values. Many people, however, have a hard time talking about themselves.
Let’s first discuss why they’re so important and then we’ll give you our tips on writing the best bio for your website.
Why Are Company Bios Important?
Your bio gives you the opportunity to build trust and authority with your audience.
What Should Be Included In Your Bio?
These are the items we generally recommend to include in your bio:
What Tone of Voice Should You Use for a Bio?
Take some time to review the content on your website to determine your brand’s voice and then match your bio’s content with it. Your brand’s voice may also help you determine if you need to write your bio in first person or third person.
No matter what tone of voice you use, be sure to convey a knowledgeable and friendly demeanor to help build trust with your audience.
How Long Should Your Bio Be?
Think about what’s most relevant to your current role and what will make the biggest impression on people in the short amount of time you have their attention.
Be sure to also break your content into sizable paragraphs for the reader’s eyes to scan through easily.
Company Bio Example
Need some inspiration for your bio?
Amerrica serves as the Content & Marketing Strategist at Eldie. Her job is to help make your business stand out from the competition. Whether writing resonating content or strategizing the best way to get you to rank higher on Google, Amerrica always asks the question, “How can I help make this better?”
Amerrica has worked in the marketing field for the past 8 years. Her areas of expertise include content writing, SEO strategy, email marketing, and PPC ads.
When she’s not working, you can find Amerrica either in the pool, on her rebounder trampoline, or on the couch with a good book, an iced coffee, and one of her pets.
What will YOUR bio communicate about you?
Need Help Writing Your Bio?
Schedule a free 15-minute discovery call with us to discuss your web project today!