What Information Should You Include on a Business Card?
Ah, the business card. The age old marketing tool that small business owners use to share their contact information with potential customers and clients.
Whether you’re starting your own company or have been in the industry for years, you may find yourself asking the question, “What information should I include on my business card?”
Before we answer that question, let’s quickly take a look at the relevance of business cards today.
Are Business Cards Still Relevant?
There is debate if business cards are still relevant in 2022.
Some argue that more people are wary of spreading germs in today’s post-COVID world. Others are concerned about the environmental impact of printing more paper. Plus, we’ve all seen how the advancement of technology has eliminated the need for many traditional tools such as paper calendars, rolodexes, and to-do lists.
This list would make you think that business cards may soon be obsolete.
But, there is another school of thought.
Many people argue that the business card still has its place in the world. They say that these cards convey a sense of professionalism instead of just giving someone your phone number and email address to program in their phone.
Business cards also serve as a reminder of someone’s interaction with you and how it made an impact on them. People may also be busy and want to search your company’s website later, so giving them a business card gives them the freedom to research and reach out when it is most convenient for them.
So, what do we at Eldie think about a business card’s relevance today?
We do believe that the business card is still relevant, but know that businesses have different ways in which they need to use them. Some companies have the means and creativity to enter the era of digital business cards, while others may serve an audience that still prefers paper.
No matter what type of business card template you use (digital or print!), these cards can still serve as a great marketing tool for your company. From the traditional method to creative new ideas, we believe that the business card isn’t going anywhere for a long time.
Now, let’s review what should be put on a business card for maximum impact.
Information to Include on Your Business Card
The general items that people tend to include on their business cards include:
- Contact details
- Name, job title, email address, phone number, company address, fax number
- Company website
- Social media handles
- Call to action
- Visit the website, schedule an appointment, book a free consultation, etc.
- Design elements
- Company logo, branded fonts and colors, plenty of white space, etc.
Other items to consider:
- QR code with trackable link to your website
- Professional headshot
- Photo of your company or services you provide
- Link to portfolio or gallery
The items listed above are not requirements, but guidelines on what to include on your card. Think about what you need specifically for your industry.
Always remember that these cards are small and can only fit so much information. Do not pack your card with so much information that it’s hard for the reader’s eye to focus. It should be easy to read at a quick glance.
Other Factors to Consider When Creating Business Cards
In addition to pertinent business information, here are other things to consider to create a highly effective business card:
As noted above, you may want to consider digital business cards for your business. There are plenty of new and unique software solutions available that can digitize your business card to be shared with others. Think about if your business would benefit from this option or if your audience prefers a more traditional way to receive your information.
When it comes time to print your business cards, take some time to carefully weigh your options on the type of paper it will be printed on. While it may be tempting to choose the cheapest option, you don’t want your business card to feel as if it was printed on a basic white piece of paper.
After your card has been beautifully designed, be sure to consider your printing needs. While they’re relatively inexpensive to print, you don’t want to end up wasting money and recycling 10,000 outdated cards later on.
Think through questions such as:
- Will the information on my business card change in the near future?
- Additional business locations, phone number changes, new accolades, etc.
- How often will I be handing these out to potential clients and customers?
This will help you to know roughly how many cards to have printed at one time.
Let Eldie Design Your Business Cards
Need some help designing business cards? We’ve got you covered.
Our team creates killer graphic designs that stand out from the crowd while also giving the necessary details that a potential customer or client may need to remember about your business.