No matter what industry you work in, you likely have your own language to describe what you do, from buzzwords, industry terms, acronyms, and more. Once you are familiar with your industry’s speak, it’s easy to assume everyone else knows it too. But how often is that...
In today’s digital world, your brand needs to stand out visually in order to impress potential customers or clients. The biggest way to stand out is having impressive photography and/or videography that showcases your products or services and entices people to choose...
What Information Should You Include on a Business Card? Ah, the business card. The age old marketing tool that small business owners use to share their contact information with potential customers and clients. Whether you’re starting your own company or have been in...
What comes to mind when you think about branding elements? Most people first think of the visual identity: graphical elements, colors, fonts, and photo styles. One big element of branding that many people tend to forget about is brand voice. Let’s dive into what voice...
Your company’s logo is often the first branding element that people see when they find your business. A good logo design represents your company’s values and offerings and helps you stand out from your competitors. Once you have a great logo, you need to be able to...
Is My Website Poorly Designed? A Website Design Litmus Test Your website is the foundation of your online marketing efforts. It makes an impression on your audience within seconds. If your business website is poorly designed, you will drive potential customers...
Every company needs a logo in order to create their identity and attract attention to their business. What makes a good logo? “Your company’s logo is often the first branding element that people see. You need to make a good impression within the milliseconds it takes...
Black Hat Vs White Hat Vs Grey Hat SEO What’s the Difference and Why Do They Matter? If you’re familiar with search engine optimization, you’ve likely heard or read about the terms “white hat SEO” and “black hat SEO.” You may have even heard “grey hat SEO” thrown in...
In addition to great content and a sound site structure, backlinks are one of the most important foundational aspects of great search engine optimization. You may have read our previous blog “How to Get Your First Ten Backlinks for SEO” that details the basics on...
Do you need a bio for your company’s website but aren’t sure where to start? You’ve come to the right place. Bios on your website’s About page can communicate more about your expertise and values. Many people, however, have a hard time talking about themselves. Let’s...
