Your company’s logo is often the first branding element that people see when they find your business. A good logo design represents your company’s values and offerings and helps you stand out from your competitors. 

Once you have a great logo, you need to be able to share it across a variety of platforms in the highest quality possible. 

That’s where a vector based logo file comes into play.


What is a Logo Vector File?

Simply put, a vector file is a scalable image that does not lose quality. A vector file format is made up of tiny points, lines, and curves that enable it to maintain resolution no matter how far it’s zoomed in or out. 

Graphic designers create vector graphic files to create logos so that the file can maintain quality when used in a variety of places. 

The most common vector file types are .ai, .eps, .pdf, or .svg. 

What is a Raster Graphic?

If you’ve done any research on graphics, you’ve likely seen the term “raster” as a graphics format in addition to vector. 

Raster graphics are made up of pixels, which are small colored squares that make up the entire graphic. 

The most common raster files are .jpg, .png, and .gif formats.

Vector Vs Raster

Unlike rasterized images, vector graphics will never lose quality or pixelate no matter how much the file is changed. 

In this example, you can see the difference between the pixelated raster image versus the scalable vector image:

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When a graphic file, such as a logo, needs to be used in a variety of places, then a vector file is going to look much better than a raster graphic. 

Think about all the places your logo will be used for your business—from your website, social media accounts, print publications, billboards, office signage and more. 

Your clear, crisp logo from a vector file will look great on a giant highway billboard or a small print flier that promotes your services.

Let Us Vectorize Your Logo (OR Create a Brand New Logo for Your Business!)

If you don’t have a vectorized version of your business logo, our design team can help. You can simply send us the version of your logo that you have and we’ll create a new vector file for you to use.

Or, maybe your business needs to be rebranded. We can help with that too! Our team has created a wide variety of logo designs that encapsulate the values and offerings that each business offers. We’d love to do the same for your brand.

Schedule a free 15-minute discovery call to discuss your logo needs with our team!