No matter what industry you work in, you likely have your own language to describe what you do, from buzzwords, industry terms, acronyms, and more. Once you are familiar with your industry’s speak, it’s easy to assume everyone else knows it too. But how often is that...
In today’s digital world, your brand needs to stand out visually in order to impress potential customers or clients. The biggest way to stand out is having impressive photography and/or videography that showcases your products or services and entices people to choose...
What Information Should You Include on a Business Card? Ah, the business card. The age old marketing tool that small business owners use to share their contact information with potential customers and clients. Whether you’re starting your own company or have been in...
What comes to mind when you think about branding elements? Most people first think of the visual identity: graphical elements, colors, fonts, and photo styles. One big element of branding that many people tend to forget about is brand voice. Let’s dive into what voice...
Your company’s logo is often the first branding element that people see when they find your business. A good logo design represents your company’s values and offerings and helps you stand out from your competitors. Once you have a great logo, you need to be able to...
