Now that you have established your business, it’s time to get people connected by creating a Facebook page for your business.
Before we get started, create a new account or log in to Facebook from your personal account. The information from your personal account will not be visible on your business page; the two are only linked so that Facebook knows who owns the page.
A Facebook page is specifically designed for business use and has many features that aren’t available from a simple profile. For example, analytics, post scheduling, advertising, and other similar tools are available with a business page. This makes it easier to showcase the products and services your business provides. You can also collect donations and create ads.
Let’s walk through how to set up your very own business page step-by-step.
Step 1. Start Creating
After logging into your personal Facebook profile, go to www.facebook.com/pages/create. Once you’re there, enter the name of your page. You want to use your business name or the name people will most likely search for when looking for your business.
For the category, type a few words that describe your business and Facebook will suggest some options for you to choose from. If your business falls into one of the options given, choose the main one that customers will most likely associate with your business. You can add up to three categories to help describe your business.
For the bio, write a quick summary of what your business does. If you are having a hard time coming up with something, go to your About page on your website and copy something from there.
Once you have filled in those three boxes, the “Create Page” button at the bottom of the page will turn blue. Click that button to continue creating your page.
Step 2. Provide Ways to Contact You
To start off, you’ll enter your website URL, phone number, and email. This will be visible to the public and help show users how to get in contact with you. If you want to update your website or build a brand new one, take a look at our Web Design Services.
The next thing you will enter is the location of your business. If you are strictly online, you can skip this section, but if you have a physical location where people can come by, you’ll want to enter that here. Be sure to include your hours of operation! When you are finished entering all of your information, click Next.
Step 3. Add Images
Now you are ready to add your images. You can add a profile photo and a cover photo. For the profile photo, you want to use your business logo or an image that helps people recognize your business. If you would like a custom logo, you can visit our Logo Design Page.
With the cover photo, you can be more creative; use an image that represents what this page is about. As your business grows, you can change your cover photo to reflect new projects, when you’re hiring, etc.
There is also an option to add an action button. This is added to the top of your business page so that users can click the action to get in contact with you quickly and easily. You can choose between messenger, email, phone call, etc.
Step 4. Get Connected
Start by connecting your WhatsApp to your Business page. If you don’t have WhatsApp or you would like to skip it for now, go ahead and click Skip.
If you would like to connect WhatsApp to your Facebook, simply enter the phone number associated with your account and you will receive a code. When you are finished with this step, click Next.
The next thing you need to do is invite your friends to like your page so that they can connect with you and you can begin building your audience. Simply click “Invite Friends” to send them an invite. After you are done inviting everyone, click Next.
Step 5. Turn on Notifications
To stay up to date on activity with your page, you want to turn on your page notifications. You also want to opt in to receive emails that will provide marketing and promotional tips so that you can stay on top of your Facebook page.
When you have completed this step, click Done and that’s it! You have officially set up your Facebook Business page; however, we don’t want to stop there.
Step 6. Continue Editing
Now that the initial setup is complete, it’s time to continue editing your page to include more details. This is optional and can be done at a later time, but the more information on your page, the better.
You should go ahead and take the tour of your page so you can know where everything is. Once you’re finished with the tour, we can continue editing.
Start off by clicking About on the bar in the middle of the page. Start by filling in any missing information in the Contact and Basic Info section. Go down the list on the left to fill out any information that you feel is important to include on your business profile.
Step 7. Create Your First Post
We are almost done! When you have filled in all the information you want, click Posts beside the About button.
You want to start adding quality content on your page. Make sure what you post offers value for your visitors when they come to your page. You will hit the Write a Welcome Post button.
Congratulations! You now know how to create a Facebook page for your business. There are many more things you can do to continue to promote and grow your page to reach an even bigger audience. You can also go back at any time and edit anything you created on your page initially.