For small or new business owners, creating the perfect logo is pivotal in starting up your business. Everyone wants the ultimate logo of course, so a lot of businesses stress over the creating process. However, it really isn’t all that complicated. There are really only three main types of logos: wordmark, icon, and combination mark. Let’s jump in and start discussing what each type entails.


Wordmark, also known as logotype, is a type of logo made up of unique text only. This type of logo is perfect for small business owners for a number of reasons:

  • Wordmark logos are simple
  • Logotype are easily identifiable
  • Wordmark logos require less variation over time

Here are some examples of wordmark logos:


Icon, or symbol, logos are logos that don’t have words but instead simply have an image. A lot of bigger companies use this type of logo so they can be easily identified. There are four different types of icon logos: abstract, pictorial, character, and letter. First, abstract logos use abstract images that don’t exactly tell you what the company is about. Moreover, pictorial logos are simple images that usually reflect the company. Furthermore, character logos use a mascot to represent the company. Lastly, letter logos use the first letter of the company to make a unique logo.

Here are some examples of icon logos:

Combination Mark

Combination logos are pretty self-explanatory; it’s a combination of a symbol and the company name. This type of logo gives a company a lot of control over the message they want to send. This is probably the most common logo you will see because all kinds of companies, big or small, want this type of logo.

Here are some examples of combination mark logos:

To see logo examples done by us, check out our Logo Design Page.

Creating a Memorable Logo

If you are creating a wordmark or combination logo, you want to match the font to your brand personality. You can change around the line weight, size, boldness, and shape of letterforms to decide on a font that is right for your brand. However, you don’t want to pick a common/overused typeface, as well as you don’t want to use one that is already branded. Here are some things to note:

  • Slim lines feel light and friendly
  • Clean, bold words show authority
  • Curvy letters portray whimsical or elegant

You want to pick a font that represents your brand, but you also want to make sure it is readable. For example, don’t pick a font in cursive that cannot be easily read.

If you’re creating an icon or combination logo, use thoughtful embellishment to make your logo stand out. Points to focus on are:

  • Colors: Change the color of different sections to make them stand out.
  • Frames: Enclose your logo for a defined shape.
  • Shapes: Add elements into the natural shapes of letters.
  • Uppercase Letters: Mixing upper- and lower-case letters can add a different dynamic.

While these elements are important, don’t overload the logo with competing designs. You ultimately want to create a creative logo that readers can identify with your brand and that will evolve as your brand evolves.

You want to remember that your logo will be physical and digital and that it will be scaled to different sizes, printed, and uploaded. It is very common for brands to make different types of logos that can be interchanged based on what the logo is going on. For instance, a long company name may not always fit in a small space; for example, a round or square profile picture. So, an icon logo would be more ideal in that instance.

Contact Us

Whichever type of logo you choose, you want it to have a lasting impression on your customers. We would love to help you achieve this! Check out our Logo Design Page or Contact us today! You can give us a call at 423-218-9230 or email us at