“Although there is controversy about whether or not you should judge a book by its cover, most people probably still do. Your logo is like the “cover” for your business, so you want to make a good first impression. Since your logo is the first thing your clients will see, you want it to give off the right message of what your business represents. Without proper market research and design skills, your logo might not say what it needs to, and it may not portray your brand message correctly, or at all. These are just some of the reasons you should hire a professional logo designer.”
-Straight from our Logo Designer, Sam Douthat
Your logo is the heart of your brand, so you want to make sure you give it all the attention it needs. Your logo will be the first impression and can ultimately decide how customers view your brand. There is actual evidence that shows that the color and shape of a logo can affect the way that people interact with a business. Let’s talk about why it is important to hire a professional when it comes to your logo.
Hiring a Logo Designer Will Save You Time
As a business owner, you know how valuable your time is. This is the first reason you should hire a professional logo designer. Instead of spending hours learning about what’s popular right now, design elements, branding, and so much more, you should spend your time focusing on other aspects of your company while a logo designer handles your logo.
Furthermore, designing a logo isn’t as simple as it seems. You have to consider the colors, shape, and fonts you want to use, but there are a lot of other considerations as well. You want to be able to have variations of your logo so that it will look good no matter where it’s at. Another thing to consider when thinking about hiring someone to do your logo design for you, is that they know what’s popular now, and what’s already been done. A professional is going to design you a logo that is timeless so that it will continue to be attractive even after the status quo has changed
Take a look at our portfolio to see some of the logos we have made for our clients. Our logos are unique to each brand and are made by following the proposed client sketch/draft of the concept that is discussed during the first meeting.
It’s Worth the Money
Everyone’s probably seen the free logo design websites where logos are already generated, and you can add your business name. While they are free, they are not going to be as good of quality across different platforms. Furthermore, they will not be unique since anyone can use those websites. If you are serious about your brand, then you want customers to be able to identify you and not get confused by an identical logo. A distinctive logo is going to set your brand apart from the rest.
Another reason that hiring a professional is worth the money, is that it is saving you time. This was mentioned before, but time is money and it’s important to think about how much time you would actually be saving. Learning about logo design is only half the battle, the designing process itself can take a lot time. So, if you’re having trouble deciding whether or not you should spend money on a professional logo, consider all the money you could be losing by taking the time to do it yourself.
Consistency is Key
Hiring a logo designer means you will probably go back and forth with a few ideas and changes, and then you will have a final logo. One logo that will represent your entire brand. This is really important because customers will begin to identify that image with your business. If you use a free site, or keep changing up your logo, then there will be no consistency with the image associated with your brand.
For example, we’ve all seen the Nike symbol or the Apple logo. When you see the Nike check mark, you know that it’s from the brand Nike. We associate all kinds of brands through their logos this way. This is why your brand needs a consistent, unique logo. As your business grows, more and more people will be able to identify you by the logo you choose; so, it’s important to pick a good one and stick with it!
A Professional Logo Will Give You a Professional Image
Professional logo designers are dedicated to making your vision come to life with your logo. Like our Logo Designer mentioned before, your logo is like the cover for your business, so you want people to know that you’re serious about your business by your logo. Whether your business gives off a more professional feeling or a more whimsical one, your logo should still reflect that you want to do business with your customers.
Moreover, building trust with your customers is very important, and a professional image is going to send out the right message to them. If your customers identify your logo with trust and integrity, then you know your logo is doing exactly what it should be. A professional is going to make sure that this is what your logo does; that’s precisely what they’re trained to do!
Now you know all of the reasons why you should hire a professional logo designer.