Here are three DIY SEO strategies that you can do today to help your website start ranking better on Google. For a longer list of tips for DIY SEO, you can visit another one of our blog posts to see 10 Simple Steps. The three steps in this post are just basic things you can do in one day to help increase your Google ranking.
- Work on your Links
Internal and external links alike have a big influence on website rankings. Always aim for quality over quantity when it comes to backlinks. One link from a well-known site will go much further than having hundreds of links from small, unknown sites. You also want to make sure the sites you link to are credible. If your website links to non-credible sites, then your website may also be considered non-credible.
Here are some ways to make sure your links are polished to perfection.
Fix Broken Links
Many websites have broken links on them, and more times than not, the website owner chooses to ignore them. Don’t do this! Fix your broken links to make your website more credible and easier to use. You can use W3C Link Checker to easily see if you have any broken links.
Turn Site Mentions into Links
Any time you mention another website, link the mention to the exact site you are referencing. This will help your users to redirect there more easily, making your website credible and user friendly.
- Optimize for Speed
Nobody wants to use a website that is running slowly. Whether you use mobile or desktop, you must continue to monitor your website’s speed. To increase your website’s speed, you first need to know how fast your site is currently working. You can use tools like pingdom to test your website’s speed and even get a report showing you ways you can improve it.
Here are a couple of our tips for ensuring website speed optimization.
Reducing Image File Size
You can use your favorite image editing program to work on your image before uploading. You will want to use an image compression and optimizer tool. Always make sure your image dimensions fit into the reserved image space to ensure a clean look on your website.
Enabling Browser Caching
When a web browser loads a page, it loads numerous resources. Browser caching stores these resources on the user’s computer so that when they navigate to a new page, the resources do not need to be loaded again. Adding this to your website will definitely help speed it up for the user. For most websites, you can enable browser caching by adding code to the web host/server .htaccess file. However, for WordPress, there are plugins available.
- Use Long-Tail Keywords
There are millions of websites out there, so it can be hard for new ones to compete for top keywords. Using long-tail keywords can help your site rank more easily. Long-tail keywords means you use a phrase with three or more words instead of just one keyword. If you don’t know what your website’s long-tail keywords should be, you can use Google’s Keyword Planner to help you identify those. This is a great tool for this; it can help you eliminate the keywords you shouldn’t be optimizing for, as well as show you the one’s that can work best to help you rank higher.
You can also spend some time doing research to identify the best keywords for each product/page of your site. Once you plug them on their appropriate pages, your website will clearly communicate what you’re advertising to Google. This will also help attract customers who are interested in the products/services that you have to offer.
These are just three things you can do today to increase your Google ranking. However, continuous improvement is very important if you want to continue to rank high. For the best results, you will want to make improvements in any area you can. This can take a while but having a high SEO ranking is well worth it.
Info sourced from Search Engine Journal