In the Services Section, you want to include the main services that your business offers followed by a short paragraph for each. You want to tell the reader how you can assist them using straightforward words so that it is clear and understandable. Pictures of services/products is optional but definitely a good idea to include. Check out this article on How to Choose the Right Photos for Your Website. A good service section helps the web visitor easily identify how the company can help them.
- Who is the company/organization?
- What do they do?
- Why should I care?
A good About Section quickly tells the web visitor the story of the company and why they should care. Following the paragraph should be a call to action, which would be in the purple box. This call to action could link to the About Page or another internal page.